The HISYC! Method ("Hie-zik")

The fast forward, specific, content rich, results driven formula for massive success in TV Commercials that focuses on 5 Key Strategic Areas:

PREPARATION | On-Camera Training

• Learn Power Slating for instant like-ability On-Camera.
• How To Develop Instant visual and auditory rapport during 1 on 1 Personality Interviews.
• Understanding and executing the 2 basic styles of commercial Copy: Problem-Solution vs. Solution.
• Commercial Improvisation: reaction shots*, physiological Improv, and group Improv exercises.
• Mastering Freezing Cold Reads from cue cards and copy in hand.
  
• Commercial Callbacks: On-Camera execution and Client etiquette.

POSITIONING | TypeCasting/Branding

• How to determine your market type for TV Commercials.*
• The Spokesperson vs. Customer type. Understanding where you fit.
• Color Casting: Identifying the 5 colors that look best on you.
• Headshots: Understanding the "P&G Look" and shooting only the headshots you need for TV Commercials.
• How to utilize the advantage of being "Ethnically Ambiguous."*
• The correct way to determine your age range.*

PACKAGING | Development of Submission Materials

• How to utilize the attention getting marketing tools for 8x10 submissions that cause them to stand out in the mail.
• Discovering which pictures to submit to agents that best represent your type and market value.
• How to properly construct a commercial actor resume so the terminology is correct, easy to read and understand.
• How to design a colorful,  humorous, attention getting cover letter that is direct and to the point.*

PROMOTING | Identify, Submit And Follow-up with Top Commercial Agents

• Utilization of accurate resources that identify the Top 50 Commercial Agents.
• How to submit via mail properly so the package actually arrives at the agents office.
• The most powerful, strategic marketing tool actors can use to follow-up with agents after submission has been made.
• How to successfully submit online to agents for representation.
• The correct way to handle industry referrals so that you actually get to meet with the agent!
• How to use casting services to get more auditions with or without an agent.

PARTNERING | How To Sign With A Top Commercial Agent

• Preparation of resources and materials for agent meeting.*
• Agent Showcase preparation.*
• Agent meeting etiquette guidance.
• How to develop rapport with Agents instantly upon first contact.
• Agent question do's and dont's.
• Understanding Agent Contracts: The General Service Agreement vs. The Standard SAG Contract.
• How to develop and keep a great relationship with your Commercial Agent once you've gained representation.*
• How to join SAG.

Actors work on camera at least 2 times per class.

Payment plans are available, if needed!

Class size: tbd

Time: 3.5 hours

Cost: $210** for the 4 week course (plus a $10 dollar materials fee)

* Subject completion continues in Level II - The Advanced Course.
**Cost includes materials fee, deposit is non-refundable.