Whether you are a beginner or a seasoned professional who's getting callbacks but not booking, it's imperative that you understand how the approach to on-camera commercial auditioning has changed over the last few years. Many of our students who have taken some of the more "popular" and expensive courses around town express to us that they feel they didn't learn much or anything at all relevant to today's marketplace in commercials. These courses that have been around for ages teach old, outdated on-camera techniques such as the proper way to hold hamburger buns and beverage cans along with a few bites and smiles. All of which are totally useless and irrelevant in today's commercial audition process.

But what's most disturbing with these types of courses is that they have the actor get up in front of the camera to do exercises where they only get one "take." Then they sit around at the end of the class and watch their video taped performance on a monitor while the acting coach critiques them on what they did wrong and should do differently the next time. They never get a chance to correct themselves on the spot, in front of the camera where it counts the most! Most actors that get dragged through this process are so embarrassed watching their fellow actors watching them on a low resolution, poor quality monitor and not being able to correct themselves (how can you correct a videotaped performance anyway?) that if it were possible to learn anything, it would go in one ear and out of the other.

We strongly suggest that if you are considering taking a commercial workshop, choose instructors, such as ourselves, that are currently booking commercials today. You only need to be taught what is relevant by the current industry standards, not what the decision makers expected to see in the actor 20 or 30 years ago.

One final note.... should you decide to take a course elsewhere, you should only consider a course that allows you to do a FREE WORKING AUDIT where you actually get to get up and do the exercises with all of the other students so that you can get a feel of the class, the other actors and the instructor so that you can be certain that you are making the right decision before you pay a dime of your hard earned money. Auditing a class by just sitting and watching has a tendency to activate "negative judgments" in the auditor towards the other participating actors. The auditor that just sits and watches deludes himself into thinking that he/she is better than the person(s) performing and that the class is sub-standard.

This type of actor should know that based on his/her past experience in other classes that in your seat you can win an Oscar, but when you get up in front of the camera it's a completely different experience, nerves take over and what you said you'd do while you sat in your chair and judged everyone else changes when you're the one that all eyes are on. The only true way to measure if a course is right for you is to get up and do the exercises with everyone else and we don't feel that you should have to pay before being certain that you are making the right decision with your investment.